The Aquafina “Drink Up” ad opens with a sweep around a quiet city intersection. There’s no one on the road. No one on the pavement except for a sole accordion player and his dog. Where is everyone? In the bar! A punter stands at the bar opening his bottle. And the singing starts. A Bavarian-style beer garden full of carousing singers joins the chorus. We see now that these people are partying without the aid of alcohol. Every glass, every bottle and every jug is filled with water.
Click on the image below to play the video.
“Drink! Drink! Drink!
To eyes that are bright as stars
when they’re shining on me!”
Drink! Drink! Drink!
To lips that are red and sweet
as the fruit on the tree!
May those lips that are red and sweet
Tonight with joy my own lips meet!
Drink! Drink! Let the toast start
(Accordionist plays…)
May young hearts never part!
Drink! Drink! Drink!
Let every true lover salute his sweetheart!
A punter falls through the bar window…
only to stand up and call out, “Drink!”
The singing continues…
Drink! Drink! Let the toast start!
Voiceover:
Drink to your health
Because the more water you drink
The better you’ll feel!
So make your body happy
Drink more water!
Credits
Aquafina’s Emmy nominated ad, “Drink Up” was created by BBDO New York, by executive creative director/art director/copywriter Bill Bruce, art director/copywriter Doris Cassar, agency producer Amy Wertheimer, and executive music producer Loren Parkins.
Filming was shot by Traktor a collective of film directors with Partizan. Director of Photography was Joaquin Baca Asay.
Editor was John Murray with Nomad. Sound Designer was Francois Blaignan, also with Nomad.
The music: “Drink Drink Drink” by Mario Lanza singing for Sigmund Romberg’s 1920s musical, the Student Prince.
This is one of the best commercials I have ever seen.