The Ford Ranger is presented as the toughest vehicle on earth in this Thai television commercial featuring King Kong and son. A man with a truckload of bananas stops for a pee. While he has his back turned a huge gorilla hand reaches down and picks up the truck, bananas and all. Rocks go flying as the giant ape proceeds to ram the car into a hill, time and time again. All of a sudden the ape’s parent is there with a punitive swipe over the head, grunting out “Stop Playing. Go and eat your lunch.”
Baby Kong defiantly continues to bash the truck into the hill. King Kong is not happy and smashes down his foot on the truck. King Kong picks up the car, cleans out the dirt and throws it back where it came from. As the truck bounces on the ground the startled driver looks round. The text: “In a man’s world – you must be tough. Ford Ranger Opencab.” Click on the image below to play the video.
Credits
The King Kong Jr ad was developed at JWT Bangkok by creative team Pinit Chantaprateep, Rungsun Suwannachitra, Taya Soonthonvipat and Wichian Thonsuksiri.
Filming was shot by director Thanonchai Sornsriwichai via Phenomena with cinematographer Taweesak Kumphati. Editing was done by Monop Boonvipas at R-Here. Sound was designed at Cine Digital. Music was composed by Terdsak Janpan.
Post production was done at Oriental Post, Bangkok.
Awards
The ad, released on TV in December 2004, won gold awards at the 2005 Asia Pacific Advertising Festival and Cannes Lions, and a bronze at the 2005 Clio Awards.
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