Heinz Real Soup brings out authentic behaviour in the office, if this ad is to be believed. An office worker sings “For he’s an absolute cockroach” at the birthday celebration of her toupee-wearing boss. It’s all brought on by Heinz Real Soup. “Take a break from fake”. Heinz Real Soup is ‘wet concentrate’ – real soup, real fast – better than sachet dried soup we’re to believe.
For he’s an absolute cockroach
For he’s an absolute cockroach
And so say all of me
And so say all of me
For he’s a bit of a sleaze bag
And he has fake hair!
Click on the image below to play the video.
Credits
The Absolute Cockroach ad was developed at DDB Melbourne by creative director Michael Faudet.
Filming was shot by Brendon Donovan via Prodigy Films.
Mitchells provided media advice. The ad launched nationally on Sunday 24 April.
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