McDonalds Australia released the inner child this month, appealing to adults’ nostalgia for McDonalds. The 60 second ad begins with an office worker reaching for a top shelf to put away a file. All of a sudden she freezes. A hatch in her front opens and out comes a child. The little girl makes a rendezvous with a little boy emerging from the body of another frozen office worker. In the basement car park a shopping couple freeze as they open up their car. Their inner children get in and drive off. We see the inner children of a jogger, bus driver, swimmer, courier, storage worker, window washer, executive and tourist.
The crowds of children arrive at McDonalds/McCafe to enjoy their healthy meals and gourmet coffee, finding their places at long benches, booths, enjoying the warm lighting, comfy chairs and the number of food choices. A voiceover urges the viewer to “Come see what’s changed and feed your inner child?. The ad finishes with the two office workers unfreezing to find themselves in the possession of a burger and a yoghurt dessert.
Credits
The Inner Child campaign was developed atLeo Burnett Sydney, by creative director Mark Collis, copywriter Stephen Coll, art director Matt Ryan and agency producer Brenden Johnson.
Filming was shot by director Joel Pront, via Collider. Post production was done at Fin Design & Effects and Guillotine.
Collider tell us that the door effect was achieved by body casting real adults then building complete prosthetic models of their torsos with doors scuplted into them. The model torsos were then composited back into high speed footage of the frozen adults.
Joel is represented by Believe Media.
The music was produced specifically for the advertisement, composed by Elliot Wheeler, a staff composer with Nylon Studios. The song was sung by Melanie Horsnell – an Australian singer song writer.
Lyrics
Oh Me, Oh My
My Me, My My
A funny thing like that
So wondering I try
I see, I spy
My me, My eye
Spy my little eye
I spy my me oh my
My my, my me
My my
can u find out what the song on that add is?
hey please please.. can you find the song for this ad.. i have been looking everywhere for it.. but can not find it..
Definatly made specifically for the ad, or there would be lyrics mentioned on other sites. You’d think that they could simply give it to people since you can’t buy it, but almost no industry will release music spefically made for ads. Harsh, but it’s a fact.
Glad I’m not the only one who likes the song. Macca’s picked a winner here, both musically and edibly!
i love this song soooooo much…i want it so bad…ahhhhhhh
I too would like to know the author of this song
dude, u are my new best friend!! i had to do an analysis on the ad for skool n i needed the lyrics n the link u provided to the clip saved my ass. thanku sooo much!! keep up the good work 😛 love ur new bestest frend…xox
The song is a little similar to the canon digic add (the one with the pixelated rodeo) Similar kind of playful acoustic guitar theme
OH! i love that song ive been searching for it for ages! i want it…argh wish it was released.
the second ad in the inner child campaign is now on aussie TV with melanie singing updated lyrics.
you can check out melanie horsnell’s music on itunes australia or http://www.melaniehorsnell.com
I don’t suppose anyone has a copy of the Tab for the song?
and what is the official name of the song?
I’d just like to know the words to the Inner Child song….please!
And now there is even an Spanish version of the song that can be heard in “El Maco” tv ads.
Who is Collier? he talks about the door effect but who is he?
Collier should have been Collider. So Anonymous who are you? ;>)
Different Mcd’s add but am wondering if you know the lyrics to something the wee girl is singing, it starts.. “There was a little monkey, that ran around the country, tripped on a toad stool”
Yea i would love the rest of that wee rhyme too if anyone knows it!
thnx
Yes – I too would love to know the words to the song that goes “There was a little monkey etc”. My son loves it!!
i dont like this song…i like the HBF one!hahahahaha…but its ok i guess…i can make a few exeptions
I am still looking for the tabs for this song..
I dont suppose anyone knows teh lyrics to the new one
“it seems to me”?
can u tell me where i can watch this commercial
i need to for an assignment
xx if you move your cursor around this post you will find lots of links to sites where you can view the ad. And even download it in quicktime format.
Or do you mean the new McDonalds ad?
I contacted McDonalds after failing to find any reference about it on the net. customer services told me the rhyme. So here it is….
There was a little monkey,
Ran around the country,
Tripped on a toadstool,
Fell into a rockpool.
What colour were the crabs,
Red, white, or blue?
My tummy says it must be you,
By 1, By 2, By 3.
I found this to be a little disappointing because it starts out being a catchy little rhyme, but falls apart at the end.
Anyway hope everyone’s happy.
The Inner Child Music won the APRA FILM MUSIC AWARD for an advertisement… congratulation Melanie and Nylon Studios
here’s the ad, i’ve looked every where for the song. I want it soo bad 🙁
anyone know the son of mac commercial song name!?
The music in the ad was written for the commercial.
If you guys actually read the article you would’ve realised that…
Does anyone know where I can download this?
I’ve seen plenty of links to watch it but none to download.
I really want the song so bad i need it for school please send asap
Bring back the Inner child ad!! loved the first one they had. loved the song. cute concept.don’t usually like ads
thanks for finding the rhyme, im also disappointed with the ending it doesnt seem to fit.
I really want the rest of the song.
“there as a little monkey…etc
can i please have the rest of the song “there was a little monkey who…………….
i love the start of the “there was a little monkey” rhyme but after hearing the rest of it. it really sucks. and now im sad 🙁
haha i thought it was ‘there was a little monkey ran around the country tripped on a toadstool’
oh I wish I knew the word to there was a little monkey ran around the country ect. 🙄
What an excellent marketing strategy! Using the monkey rhyme was so effective. My kids sing it all the time and then ask for maccas!
the words to the little monkey song is written in the responses above by Sirman whom was intellegent and called maccas to find out
ill repeat it here
There was a little monkey,
Ran around the country,
Tripped on a toadstool,
Fell into a rockpool.
What colour were the crabs,
Red, white, or blue?
My tummy says it must be you,
By 1, By 2, By 3.
its odd because no1 that i have talked to has heard of it.
There was a little monkey,
Ran around the country,
Tripped on a toadstool,
Fell into a rockpool.
What colour were the crabs,
Red, white, or blue?
My tummy says it must be you,
By 1, By 2, By 3.
i love that song!!
*sings*
there was a little monkey
ran around the country
tripped on a toadstool
fell into a rock pool
what colour were the crabs
red white or blue
(i dont get this bit) my tummy says it must be you
by 1 by 2 by 3
There was a little monkey,
Ran around the country,
Tripped on a toadstool,
Fell into a rockpool.
What colour were the crabs,
Red, white, or blue?
My tummy says it must be you,
By 1, By 2, By 3.
Hehehe, I love that song!
And then I say “A Fruit Bag!” Hahaha It’s soo cool!
Obviously it was invented by McDonalds for the ad…
“My tummy says it must be you, By 1, By 2, By 3”
As in the three choices in the happy meal.
Wouldn’t it be “Buy 1, Buy 2, Buy 3” rather than “By 1, By 2, By 3”?
That would at least make a bit more sense to me…
*Strange child walks in and goes to order*
“THERE WUS A LUTTLE MONKEY
REN AROUND NA CUNTRY
TRUPED ON A TOOED STOOL…
(Throw in crappy advertisment talk)
BAH WUN, BAH TOO, BAH FREE
A FROO BAG!”
(Man confused about the odd girl) “And too drink?”
“hmm…THERE WUS A LUTTLE MOONGKEY!!”
Does anybody else agree with me that that little kid sounds like the spawn of Alan Brough, what with ‘thut luttle eccent’?
i think it is soooo kool! i love it!!!!
she is soo cute, i can like quote that add, and i always hate adds
… o.m.g remeber me …
heyy Ms Gill
remember me from like 3 years ago??
i love the add its really cute i agree with the “My tummy says it must be you, By 1, By 2, By doen’t made scence but agree with the thing about there being 3 options
This monkey poem is actually an old one. Regardless whether it rhymes or not, it has got us all talking about it and trying to find the rest of the verses…lol…good advertising choice by McDonalds.
Haha, that little girl is hilarious. I love it how she says; A FWUIT BAG!…lol, little rascal. 😛
I have really enjoyed this discussion regarding the monkey and it’s crabs.
Now I think Mcdonalds ought to bring out a crab burger or something to celebrate how great they did at advertising it.
Just as long as we get a fruit bag and a baileys and milk with it, hehhee
J
My dad and I just spent a week camping and I cannot tell you how many times we tried to figure the saying (Jingle) out LOL – GOTTA LOVE IT – No Seriously it’s ACE
Feist – 1 2 3 4
Rhyme starts off well but not as good as the “politicaly incorrect one” Eany meany miney mo, Catch a nigger by the toe…etc..
what was this again can someone tell me straight away. there was a little monkey that went around the country tip toe the toet tray…….. and whats the rest it sounds fun to say. lolz
argh how annoying thats so gay it doesnt make sense its talking about crabs then its like my tummy says it must be you! i am so devastated now thats a LAME ending
Ha ha I thought it was tripped on a toaster… Can’t believe there’s a discussion about this, oh dear…
Had to look up this site to see what the monkey tripped on – loved it^_^
the end to that rhyme has been bugging me and my dad for ages! its so good to know the end, even if it is stupid. oh and i love the accent its too cool my cousin talks the same. its a kid thing
hahahah.
me and my mates were trying to figgure out the lyrics the other day.
the add is awesome.
i send a myspace bulliten with the lyrics.
lol.
later all.
Hello
reading these posts because contributed vocals to a McD. Ad recently.
Just wanted to respond to earlier comments about people wanting to purchase songs from the ad.
The reason you cannot release that stuff is because McD. would own it, and the artists who created it would not get a cent for their work!
Cheers
Becky
Junk food kills.