Diet Pepsi associated themselves with all night partying with their advertisement, “After Hours’ being showcased during the 2005 Academy Awards on American broadcast stations. The spot begins with a door of a convenience store being locked a young employee. Inside the music continues to blast through the darkness, The Ramones track ‘Blitzkrieg Bop’.
In the vending machine the cans are talking…. “That kid left the music on again. It’s so annoying!”, says a Diet Coke can. “This noise is unacceptable”, says a bottle of Paree Water in a French accent. “What the? I cannae. I have a 7 am workout!”, yells a bottle of Sporty 7Ade. “Those guys upstairs are driving me crazy!”, complains another Diet Coke can. On the top shelf the diet Pepsi cans are bouncing around to the music. All of a sudden one of them smashes through the glass door to the floor below. The music stops momentarily. “Hey! Ho! Let’s go!” “I love it when he does that”, says a female diet Pepsi can. Light Crisp Refreshing diet Pepsi. Click on the image below to play the video.
Credits
The ‘After Hours’ ad was created at DDB New York by chief creative officer Lee Garfinkel, creative directors Seth Fried and Michael Vitello, art director Carmine Coppola, copywriter Laura Esteves, producer Anthony Curti, and director of broadcast production Bob Nelson.
Director was Bryan Buckley at Hungry Man, New York, with director of photography Russell Carpenter (known for Shallow Hal, Monster-in-Law and Titanic).
Animation was developed Redrover Animation Studios, Toronto, by a team of eight core artists led by Richard Rosnman and Andy Knight, producer Randi Yaffa, line producers Chris Stewart and Christina Helmer, compositor Brad Husband and editor Scott Buscis.
Estelle Harris, George Costanza’s TV mom, did the voice for the Diet Cokes.
Editor was Tom Scherma at Cosmo Street Editorial. Sound designed at Marshall Grupp.
Blitzkrieg Bop Lyrics
They’re forming in straight line
They’re going through a tight wind
The kids are losing their minds
The Blitzkrieg Bop
They’re piling in the back seat
They’re generating steam heat
Pulsating to the back beat
The Blitzkrieg Bop
Hey ho, let’s go Hey ho, let’s go!
Hey ho, let’s go Hey ho, let’s go!