France 24, the new French international news channel, launches tomorrow. Marcel Paris, led by Fred and Farid, won the advertising account in September and have been busy developing a viral campaign to promote the “Beyond the News” concept. A series of iceberg posters provide a critique of international coverage of news across the world, including the civil war in Sudan, nuclear threats in Iran North Korea, the tension in Lebanon, and the obesity epidemic. See the France 24 wordpress blog for more on the launch details.
Credits
The Beyond the News campaign was developed at Marcel Paris by creative directors Fred & Farid, creative directors/art directors/copywriters Sebastian Piacentini and Gregoire Chalopin, art director/creative director Tristan Dubois.