Burger King provides a tie-in promotion for the Simpsons movie with this TV ad in which 3D characters are zapped into the 2D dimensions of the Simpsons. A customer calls in at Burger King to purchase a Whopper burger. The alien behind the counter asks, “Do you wish to be transformed into a two dimensional character with yellow skin?” So begins the alien takeover of the earth, leading Homer to conclude that aliens have all the fun. Behind the scenes we discover that the world is going Simpsons, and BK is in on it. The TV ad directs viewers to the web site, www.simpsonizeme.com where customers can transform their photographs into Simpson characters.
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Credits
The World Domination ad was developed at Crispin Porter + Bogusky by chief creative officer Alex Bogusky, creative director/copywriter Rob Reilly and Bill Wright, copywriter Tim Roper, art director James Dawson Hollis, integrated senior producer (broadcast) Chad Hopenwasser.
Filming was directed by Paul Hunter via HSI Productions, with executive producer Kerstin Emhoff, head of production Michael McQuhae, and producer Suzanne Hargrove.
Editng was done by Chan Hatcher at Rock Paper Scissors with producer Mike Goble, assistant editor Dan Aronin.
Music was produced at Beacon Street Studios. Executive Integrated Music Producer was Bill Meadows.
Visual effects were developed at Zoic Studios by executive producer Steve Schofield, creative director Chris Jones, Lead compositor/flame Jason Fotter, producer Trista Wahl, compositors Levi Ahmu, Chris Hagen, Lane Jolly, Eric Mcavoy, Tyler, Nathan and Matt Smith.
“The challenge here was to match the live action with the final animated character so that it appeared to be a seamless morph and made the fun chaos real with a zap,” says Zoic Lead Artist Jason Fotter. “This was accomplished by stretching and manipulating the live action imagery frame by frame so that it mutated from one realm to another. It required experimentation and was a fun puzzle to solve. It doesn’t hurt that we are all massive Simpsons fans.”
Animation was done at the home of The Simpsons, Film Roman /Gracie Films.
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