Paas Easter Eggs are being promoted in both television and print advertisements this year. The advertising campaign, designed to consolidate the company’s already strong market share in North America, has been developed by Sawtooth Group. The Paas Easter Egg collection provides customers with dye and glitter for home decoration projects with young children.
The poignant spot shows a young boy passing on the tradition to his infant sister in a high chair. The boy tells his gurgling little sister how to dunk a plain egg in the dye liquid to come up with a blue egg. “Why don’t I give you a pink one just to make sure,” he tells her. The tagline is, “Only Easter Only Paas.”