Ann Summers, the UK based sex toys and lingerie shop, have launched a raunchy viral advert for Valentine’s Day. Three gorgeous models in deliver gifts to their men, dressed (the women) in skimpy lingerie. The tagline: “Give him wood this Valentine’s”.
Click on the image below to play the Give Him Wood video.
Give Him Wood Credits
The Valentines Day campaign was developed at Nitro, London, by executive creative director Paul Shearer, art director Jess Oudot, copywriter Matt Leach. The Valentine’s Day ad is the culmination of a competition launched by Ann Summers in 2007. Nitro’s spot is the first winner to be picked from 51 submissions to the Ann Summers Viral Academy.
Filming was shot by Paul Shearer via Bang/Great Guns, with director of photography Ben Davis, executive producer Laura Gregory and producer Jeremy McWilliams. Editor was Ted Guard at The Quarry, London.