AT&T recruited film director Martin Scorsese to communicate with cinema audiences with the line, “Be Sensible”. Scorcese, the director of Raging Bull, Gangs of New York, The Aviator, appears in a commercial urging patrons to turn off their phones. In this spot he interrupts a little boy’s bedtime telephone call to his father, much to the horror of the mother. “We won’t interrupt your phone calls. Please don’t interrupt our movies.”
Click on the image below to play the video.
Credits
The Scorsese ad was developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, executive creative director Susan Credle, creative directors/copywriters Darren Wright and David Skinner, copywriter Matthew Zaifert, art director Rodney White, agency producers Bob Emerson and Julie Andariese, music producer Melissa Chester, account supervisor Gayle Weiss.
Filming was shot by director Jim Jenkins via O Positive, New York, with director of photography Robert Gantz.
Editor was Avi Oron at Bikini Edit. Sound was designed and arranged at Big Foote. Post production was done at Spontaneous.