Verizon Wireless presents the Fastest Blackberry ever in a series of “Thumbs” print advertisements, with a red cape, running shoe and motorcycle helmet. With the story breaking on Barack Obama’s current deal with Verizon being in question, the next campaign will need to focus on record security rather than record speed.
Credits
The Verzion Thumbs campaign was developed at McCann Erickson New York by chief creative officer Joyce King Thomas, executive creative director Steve Ohler, group creative directors Thomas Murphy and Sean Bryan, group creative director/art director Benjamin Vendramin, senior copywriter Jesse Potack, with photography by Giblin & James.