Bouygues Telecom in France is promoting the new features available in France with Repertoire, the country gathering of all the people on Mathieu’s mobile phone address book. There’s Mathieu’s dentist, his father’s mobile and father at home, Bank, Office, two American roller blading blondes, his girlfriend Marie at the office and mobile. There’s the number he can’t identify, two or three guys with names starting with Z, and his answering machine with five messages. The old version of the restaurateur challenges his younger version, saying there’s only room for one of them. Music is “Why Can’t We Be Friends”, the 1975 hit by California funk band War.
Click on the image below to play the Creation of the List video.
In LOL, people in Mathieu’s address book are wandering around with giant masks and LOL signs. It’s because he’s able to share a laugh on Windows Live Messenger. In “One Again”, a guy from Mathieu’s address book tries to chat up the two American blonde roller bladers. They’re there beecause of the great international rates. In “Early Morning”, a service man from Bouygues Telecom arranges for a replacement phone for Mathieu. Which means that all the people in his address book can flood back to the Repertoire.
Repertoire de Mathieu Credits
The Bouygues Telecom campaign was developed at DDB, Paris, France, by creative directors Alexandre Hervé, Sylvain Thirache, copywriter Olivier Henry, art director Mathieu Nevians, account supervisors Olivier Roussat, Anne Marie Gaultier, agency producer Agathe Michaux Terrier, advertiser’s supervisors Bertrand Suchet, Marie Laure Dangeon, Stéphanie Goujon, and strategic planner Grégoire Audidier.
Filming was shot by director Baker Smith via Tokib Productions, Paris, with executive producer Christophe Bichot and Bonnie Goldfarb. Additional production was done at Harvest Films. Line producer was Brad Stevenson.
Lyrics for Why Can’t We Friends
Chorus: Why can’t we be friends? (4x)
I seen you ’round for a long long time
I really ‘membered you when you drink my wine
I seen you walkin’ down in Chinatown
I called you but you could not look around
I bring my money to the welfare line
I see you standing in it every time
The color of your skin don’t matter to me
As long as we can live in harmony
I’d kinda like to be the President
so I can show you how your money’s spent
Sometimes I don’t speak too bright
but yet I know what I’m talking about
I know you’re working for the CIA
they wouldn’t have you in the Mafia
great concept. love these.