Cape Union Mart, a retailer in South Africa, advertised a special finance deal on the store card with a humorous print advertising campaign with the tagline, “55 Days to Pay or Never At All”. Keep an eye out for a lioness, crocodile, tree snake and a great white shark.
Cape Union Mart Credits
The campaign was developed at King James, Johannesburg, by creative director/copywriter/art buyer Matthew Brink, creative director/art director/typographer/art buyer Adam Livesey, photographer Clive Stewart, art buyer Andrea Davies, retoucher Rob Frew.
Wow pay or die, hmmmm I just won’t get involved