Dell has a viral campaign playing on the inept IT approaches of the Baby Boom generation. Mike the IT guy is ignored by his colleagues in 1978, His only supporter on the team cable network G4 presenter Olivia Munn. The ad leaves little to the imagination, using camp comedy complete with wigs, toupees, false moustaches, bad make up jobs, and garish costuming.
“1978 The year IT could have run business better. 1988 the year IT could have made business faster. 1998 the year IT could have made business smarter. 2008 the year IT simplifies business”.
Click on the image below to play the video.
The IT Through the Decades ad links to the site betterin2008.com
Fun extras on the campaign site can be found just by typing:
“gadget”
“desktop”
“ringtone”
http://www.betterin2008.com