Nike Lab promotes the innovation associated with footwear at the Olympics in “Moon Jump”, a television commercial showing the long jump event in low gravity. An astronaut leaps through the air, landing on the moon’s surface in Nike Lunar Racers. The ad finishes with a link to www.nikelab.com.
Click on the image below to play the video.
Credits
The Nike Moon Jump ad was developed at Wieden+Kennedy, Tokyo, by creative directors Sumiko Sato and Hiroshi Yonemura, art director Chris Hutchinson, copywriter Driscoll Reid, and agency producer Jen Dennison.
Filming was shot by Chris Hutchinson and Driscoll Reid.
Editing was done at Rock Paper Scissors. Sound was designed at Stimmung. Music was composed at Flying Lotus.