Olympus in Australia is demonstrating the powerful zoom capacity of the Ultra Zoom SP-570 camera with a series of print advertisements using what appears to be a long range red catapult or slingshot, stretching between the camera and subject.
Olympus Ultra Zoom Credits
The Olympus Ultra Zoom series was developed at JWT Sydney by executive creative directors Jay Benjamin and Andy DiLallo, art directors/copywriters Chris Moreira and Mark Schöller, creative services manager Graeme de Vallance, account manager Peter Bosilkovski, photographer Dean Zillwood, retoucher Lee Turner, CG artist Patrick Moreira with CG lighting by Tylney Taylor.