Tourism Western Australia highlighted the surf attractions of Margaret River in “Wave”, a two-page spread in Australian newspapers. “Surf’s up at Margaret River”. The ad makes use of the extra pages on the right to create a wave effect.
Credits
The Wave ad was developed at Marketforce Communications, West Perth, Australia, by creative director Andrew Tinning, art director Julia Elton Bot and copywriter Murray Laird.
I wonder how it looks from other angles, but from the picture it looks very cool!