Toyota takes the “unbreakable” concept to new heights with “Coconuts”, a television commercial placing the Hilux utility vehicle in a Pacific island context. The spot, which takes its inspiration from the cult film ‘The Gods Must Be Crazy’, contrasts the differences between Utopian life and modern day life as we have come to know it and encourages the viewer to feel a sense of nostalgia for the simplicity of human instinct.
Click on the image below to play the Coconuts video.
Credits
The Toyota Hilux Coconuts campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, copywriter Steve May, art director Eron Broughton, head of broadcast Ali Grant, group business director Ben Court, business director Zoie Bache, business manager Loren Elsegood, and strategic planner Simon Bird.
Filming was shot by director Hank Perlman via Prodigy with director of photography Geoffrey Hall and executive producer Jonathan Samway.
Post production was done at The LaB, Sydney.
Perlman says it was important that the commercial was authentic; “I liked the idea of injecting as much reality and humanity into the scenes as possible”.