Uniqlo clothing products are on display at Uniqlock, an 24/7 online fusion of dance video routines, time signal music and clock utility. The infinite video sequence appears randomly and endlessly. Viewers are eager to see what happens next. They can use the mini-version of UNIQLOCK on their own blog. The website maps out all the users on the world map, visualizing the world’s UNIQLOCK experience.
Credits
The Uniqlock site was developed at Projector by creative director Koichiro Tanaka, art director Takayuki Sugihara, interactive designers Keiichi Tozaki and Yukio Sato.
Filming was directed by Yuichi Kodama via Caviar and produced at Monster Films by producer Takaharu Hatori and production manager Keigo Nakamura, with director of photography Yoshinobu Yoshida, lighting by Keizo Ichimei. Kentaro Katsube was Uniqlo Client Supervisor.
Production at Paragraph was developed by executive creative director Yoshiaki Nagasaki and producer Hiroyuki Kojima.
Software was programmed at Sonicjam by programmer Susumu Arai and production manager Emiko Oikawa.
PR was handled by Koji Torigata and Ryota Sugawara at Bilcom, Tokyo.
Choreography was developed by Air:man.
Sound artist is Fantastic Plastic Machine (Tomoyuki Tanaka).
Awards
Black Pencil and Yellow Pencil at D&AD, Hybrid Cube at the New York Art Directors Club, Best of Show and 2 Golds at the One Show, interactive grand prix, 1 gold and 2 silver at the Clio Awards, grand prix, 3 gold, 2 silver and best creator of the year at the Tokyo Interactive Awards, and Grand Prix at Cannes International Advertising Festival.