NSW Police Force in Australia has launched a road safety campaign for pedestrians wearing mp3 players, reminding them to watch for cars when wearing headphones. White headphone cables have been used instead of chalk to map out accident scenes. The three award winning print advertisements, Death Before Disco, The Killers, and Death by Cab for Cutie, have been named after popular bands.
Credits
The headphones campaign was developed at DDB Sydney, Australia, by executive creative director Matt Eastwood, art director Adam Rose, copywriter Ben O’Brien, with photographer Mat Baker and retoucher Dennis Monk.