A new advertising campaign, designed to drive a greater emotional connection between the Army and potential recruits, was launched on Australian televisions on Sunday. The campaign focuses on the Army’s core values of courage, initiative and teamwork while also highlighting the fun and social aspects of an army lifestyle.
Click on the image below to play the Defence Jobs Australia Rise video.
https://www.youtube.com/watch?v=j8pCSCyxn1s
The voiceover for the 30 second ad: “Throughout history we’ve risen to the challenges that have confronted us under a rising sun. If you want to make a difference, challenge yourself and rise.” The super: “Whatever the challenge, whatever the adversity, whatever the need, whatever challenge lies ahead, whatever the commitment”. The ad finishes with an invitation to visit www.defencejobs.gov.au
The Chief of Army, Lieutenant General Peter Leahy, officially launched the campaign with a screening of the new television commercials at Royal Military College Duntroon in Canberra. “This campaign aims to articulate the core values of the Army in Courage, Initiative and Teamwork in a contemporary way that is relevant to our potential recruits – Generation Y,” Lieutenant General Leahy said.
With Generation Y in mind, the new television commercials feature an interactive component, urging potential recruits to send an SMS to order a copy of the Army Officer CD-Rom which has significant focus on the RMC experience.
“Army values have been at the heart of every Australian soldier for the past 100 years, no matter where they have served,” Lieutenant General Leahy said. “As our Prime Minister said in the middle of last year, simply we need more boots on the ground,” he said. “To put more boots on the ground we’ve got to recruit them.”
What this new campaign does is clearly demonstrate these values through imagery depicting the various periods of military history. What binds these values together is one of the true icons of Australian history – the Rising Sun badge, which forms the link between soldiers of the past and the modern day Australian soldier.
whats the song on the ad called?
yeh wat IS the name of that song?
Both my husband and I really like the sound track. We also want to know what the song is and who sings it????? Great Ad by the way.
Great ad, AWESOME SONG !
Anyone have any idea what the name of the song is ? The guitar sounds mad and im just dying to learn it !!! =P
I’ve been looking everywhere! What is the song called?
Great to see the patriotic comments from everyone… CAN’T FIND THE SONG EITHER!!!
awesome add
whats the name of the song though? it is awesome
wat is the name of the song
What is the song in the add? I love it
wot is the name of that song?
i agree
yeah, i have even tried to google the lyrics, with no success
i think it’s a small aussie band, cos i there’s a band called the wish that wrote a song for the aussie troops, but you cant find their lyrics either…so i say it was written for the army, & the band is only known in australia,maybe even a state or two
The song is on the tip of my tongue – its an older song i think by a well known oz artist or band. Rose Tattoo? They were making a comeback I believe before Pete Well’s demise. A longshot – i’d wait a bit, v.soon it will hit the airwaves, if the band has a decent manager, which appear as often as a tornado in Frankston, so don’t hold out, but great ad. Long live Eureka.
that is a great song i would love to have it on my iPod but i think the ad is fantastic and there should be more people will to server there country like myself. i’m heading off to kapooka (hopefully) next year i’m training myself to build up strenght to get in and i think i will…anyway went off the topic, anyway the ad should be running alot more than it is and i’m glad they’re finally promoting the infantry rather than officers and reserves…anyway you boys out there are doing a great job, i look forward to working with you…
please, someone find tht song its awesome…. i cant find it anywhere but i know it was played live on the nrl footy show not tht long ago..
Saw the ad for the first time the other day, as a fellow digger i’m happy to see that they are now making ads thats show our proud history, and what strive to build on everyday home or aboard.
Keep it up
But do they tell you about the depleted uranium contamination in the weapons and the hideous side effects?
what is the name of the band that sings the song rise, can any one help cheers Greg
yeah c,mon someones gotta know the song im dyin to learn the guitar 2 it? (It sorta sounds like Powderfinger).
Please Help!!!!!
Just emailed the defense jobs website asking what the name of the song is.
hey yeh the songs awesome and i really wanna learn it on guitar.
Has the reply come yet surfnsun?
nah sent it 11 days ago n still no reply!
You’ll get no such luck, all the front stuff (like calling 131901 or emailing them) is done by Manpower now, not actually by DFR
I wanna know who the band is too. Great song! Sounds a bit like the band that did that indi guitar sound Telstra TV ad, but even better. Went to B-Sharp records Adelaide (Good Shop) and the guy spent 20 min sniffing around for me, best he could find was this site. Glad to know others have similarly superior musical taste, like all of us here.
Alan
Does anyone know who the army ad agency is?
I did a similar thing with the Hyundai Elantra promo song ‘Always good to me’and they called me back with the artist name.
(Which was Brenton Benson) Album name Alpalco
Alan Again
Staind-So far away
Not sure if its the one, but sounds like it
Whats the song
jennifer the song clearly isn’t so far away – staind
Havent found out wat the song is yet found this tho but it hasnt helped me yet
Yahoo Answers
I’m going for my assessment this friday and cant wait to see what happends. Love this country more then anything else 🙂
cchristis@visualjazz.com.au is the man to email so i’m told
when i went for my joes..& didnt make it, i asked them & no-one knew..well they just said they didnt
The song is awsome. I want the lyrics badly.
hey does any one kow whtatthe song is actually called in the army ad…
Has anyone found this song yet? I see that some of these posts are from a while back. Man, I gotta get this song.
WHERE THE F**K CAN I GET THE SONG, CANT SOMEONE HELP, ITS MAD. WHY CANT THIS DUNCAN GET OF HIS FAT ARSE AND TELL US ALL. hint hint Duncan.
The lyrics are the ones sung on Australian Idol. The song is “Rise Up”. Might be a bit of a search to find who sings the advertisement version …..
does any one know how to find all of the australian defence force adverts?
Even though I got rejected from the army i still love that Rise Up song!
Ok, I’ve finally got to the bottom of the Rise music. It was written for the Army by a well known Australian composer and is NOT an existing track. The person who told me also said that a full 3 minute version is currently being recorded and will be posted on the Army website in the next 3-4 weeks. Stand by.
Superf that is very good to hear. Remeber to tell everyone on here when it is finally put up.
Cheers Mate
WAT IS THAT SONG ITS SO COOL I REALLY NEED IT
the song is called
type this in LIMEWIRE:::::
‘staind-so far away’
that is not a spelling error! type it in
i tried looking for
“staind-so far away”
and that is not the song
omg i love the army i leave for kapooka on the 21st of january any tips from ppl that have already been
Dont Join you loser
im 14 and hoping to join the airforce as a pilot, so has anybody found the actuall song yet?
yep sure do have tips on goin to kapooka, have fun, dont act like a smart ass, make as many mates as u can (comes in handy latr on in ur career) and just remember…….DONT GIVE UP!!
HAS ANYBODY FOUND THE SONG?!?
As an officer recruit i think the focus shouldnt be all about officers or infantry alone it should be a combination. but F***N H*** it called “rise up” if you didnt get that from the whole Ad gig then you really arnt that bright (no offence) Seriously Join the Army and have the time of your life!!!!!!!!!!!
Corporal A.D
A.A.L
Berwick Squad
The lyrics in that ad.
Rise its time to get on your feet
Rise there nothing holding us back
Rise its time to get on your feet
get up and make a stand
whats the song called though?
I saw this ad on tv a few days ago, and i ended up here trying to find out what the song called
Here is a link to the video for Staind – So Far Away… http://www.youtube.com/watch?v=iuCU2bcnsdA
As you’ll notice, it is clearly not the same song.
Indeed the song does sound more like Powderfinger, but isn’t.
I guess we’re just going to have to live with the fact that it’s an unnamed military band who wrote and performed this song especially for the commercial.
But with such a popular reaction to the song, you would think they’d name the band (or at least release the name of the band to the public) and release the single (on CD or itunes) for the public to buy!
It would certainly raise a lot of money for the Australian Army!
The song was written specially for the army. they have finally made a full 3.00 minute version and it is avalible to download at http://www.defencejobs.gov.au/media/channels/armyrise/
And i will tell you how i know this becaus my dad actually wrote the ad and got the song made for it.
I hear it’s now available for download on the army’s website and iTunes.
Hey guys, if anyone wants the lyrics I HAVE THEM, message me at my e-mail if you want them, im frequenly available at Rise it’s time to get on your feet,
Rise theres nothing holding us back,
Rise it’s time to get on your feet,
Get up and make your stand,
Your world’s created by great leaders in the past,
Choosing the path for our country,
Mabye it’s time to set the future today,
I’ts good to have you with us,
Rise it’s time to get on your feet,
Rise theres nothing holding us back,
Rise it’s time to get on your feet,
Get up and make your stand,
Our future in your eyes in your strong hold,
you who see opportunity,
let your courage fight the challenge today,
May your mother find the picture,
Rise it’s time to get on your feet,
Rise theres nothing holding us back,
Rise it’s time to get on your feet,
Get up and make your stand,
You carry Australia on your shoulders,
It’s a steady war times are gone,
Men following your footsteps right behind you,
Remembering your name,
And calling out loud,
xboxlive_229@hotmail.com
Theres more lol
SOUNDS LIKE DIED PRETTY TO ME
Hmmm… Interesting point of view regarding Australian Army rise up recruitment. Ought to be Dugg.
Their new adverts for the campaign were very powerful in my opinion
Wow wow I need this service. It will be the first time My partner and I encountered it yet I Dearly loved it.. Definitely will probably come back, you actually got a great deal of content articles in right here 😀 ok back again to do the job finally 🙂