Jag, Australian jeans chain, commissioned this riveting print advertising campaign featuring models in chains, tin clothes and wild roses, juxtaposed with the appropriate hand tools.
Credits
The Jag campaign was developed at DDB Australia by creative director Fiona Leeming, copywriters Michael Faudet and Steve Sorec, art director Kat Bojcuk, account supervisor Melissa Valence working with Jag marketing director Melissa Vallence. Photography is by Montalbetti + Campbell..
Good stuff.
I haven’t bought Jag clothing for years, to be honest I didn’t think they exsisted any more.
cheers,
– GoldCoaster