Coca Cola is promoting Summer as it should be in a series of print advertisements featuring bikini clad women clutching surf-board-size bottles of Coke. The advertising campaign is linked with a broader campaign linking Coke cafes, surf cams and beach presence around New Zealand this summer, online at www.cokesummer.co.nz.
Summer As It Should Be Credits
The Summer As It Should Be campaign was developed at Publicis Mojo, Auckland, New Zealand, by creative director Nick Worthington, copywriter Guy Denniston, and art director Emmanuel Bougneres.