Animal Liberation in Australia has a campaign comparing the five day lifespan of bobby calves with the fourteen day lifespan of common houseflies. “Every year 1 million five-day old calves are slaughtered to supply the veal market. Please reconsider your order of veal products.”
Credits
The Bobby Calf campaign was developed at Ideaworks, Australia, by art director/copywriter Kevin Bathman, with Animal Liberation photographers.