Foxtel in Australia lets its customers exchange their package for one that suits them better. What better way to demonstrate this than in a TV ad featuring a toddler who is different from one hour to the next? A young couple are delighted with the response of their child to his presents. But when he starts abusing them, it’s time to take action.
Click on the image below to play the Foxtel Exchange video.
Credits
The Foxtel Exchange ad was developed at Saatchi & Saatchi Australia, Sydney, and shot by director Paul Middleditch, Plaza Films, Sydney.