New Mother Energy Drink Campaign

Coca Cola has listened to market research and admitted that the failure of Mother Energy Drink was not due to bad marketing. It was due to bad product. And so Mother Energy Drink has been relaunched in New Zealand and Australia with a commitment to trying a new formula. Regardless of the taste, it looks as though the caffeine has kicked in for the spokesman, hit squad and tank driver depicted in the two TV ads.

“Ok, we admit it! What were we thinking when we made Mother taste so god damn awful? Turns out no-one liked the taste of Mother so we’ve hunted down the idiots that concocted the vile potion and ‘processed’ them accordingly to ensure nothing like this ever happens again.”

Click on the image below to play the video.

Credits

Now we have New Mother energy drink which tastes nothing like the old Mother, there’s nothing to do with the old cans but CRUSH EM!!

Click on the image below to play the video.

Credits

The Mother TVC campaign was developed at Smart Sydney, by creative directors/art directors/copywriters Dan Gregory and Kieran Flanagan.

Filming was shot by The MacRae Brothers via Orange Whip Films.