ESPN Sport in Brazil presents the oddball champions who, despite their extraordinary strength and talent, are considered by most people to be not good enough for Beijing.
We’re introduced to Dimitri Ivanov, head weight lifting champion, Yasakatsu Yamamoto, fish slicing champion, and Emy Mccalister, hanging spoon champion. “Olympic Games, for the Few Good Ones”.
Credits
The ESPN Sports Olympics campaign was developed at Neogama/BBH, São Paulo by executive creative director Alexandre Gama, creative directors Wilson Mateos and Márcio Ribas, copywriter Isabella Paulelli art director Vico Benevides and photographer Jair Lanes.
These are great!!! It’s a shame United States sports fans aren’t exposed to sports media and print ads from other regions of the world. They’re more often than not, unique to the sports culture there and just as inspiring/funny if not more!
Keep up the great discoveries friend!!!