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Listening from home during COVID-19

Woman lying on bed in Domestic Abuse print ad

NO MORE and National Domestic Violence Hotline are running an advertising campaign aimed at people who have recently started working from home in response to the COVID-19 pandemic. The Listening from home campaign, designed to be co-branded with other organisations, raises awareness of the increased danger being experienced by victims who are caught at home with their abusers. Like Covid-19, signs of abuse are not always visible. The campaign informs people about the warning signs, encourages them to get help if they hear or observe incidents of domestic violence and asks for donations to support the helpline’s response efforts. Poster ads, run on social media and outdoors, present women alone indoors, with the grim reminder that they’ve been been isolated and living in fear, for months, or even for years.

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Tips for broadcasting and live-streaming worship

Many congregations in my patch, the Port Phillip East Presbytery in Melbourne, are having a go at running online versions of their worship services for the benefit of members staying at home during the Australian response to the COVID-19 pandemic. It’s a time of creativity, with lots of learning through experimentation. I’ve put together a few tips for online worship, relating to YouTube, Facebook, Vimeo, Churchonline and Zoom media channels. “It’s Church, but not as we know it”, is a reference to a meme that emerged from Startrek’s Mr Spock in conversation with Captain Kirk of the USS Enterprise. Moving to a new medium, with up to five people in the room with a camera, means that we have freedom to rethink how we gather dispersed people in a worship experience.
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Honda Civic Feel More from the Ground

Honda is running “Feel More from the Ground”, a commercial celebrating the Civic’s low driving position. A young woman heads off in her red Honda Civic, cameras capturing every angle from below. We see a chasing dog, a crack in the road, the shoes of a runner, the adventurous steps taken by a pigeon, the close encounter with death experienced by an ant, a puddle turned into a splash pool, all within the frame of a dog’s observation. The super: “The closer to the road, the more you feel”.

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Fanta Idiots are Amazing – in the name of play

Fanta, the Coca-Cola orange brand, is celebrating fun through “Idiots are Amazing”, an integrated advertising campaign launched in Europe. YouTube video stars, known for their idiotic and weird stunts, have been discovered and made larger than life through a suite of films showing their dedicated preparation. The champions of play are filmed training for a gymnastic giraffe stunt, diving into snow in a swimsuit, dancing in a large pair of stretched pants, wheelbarrow tricks, and drinking coffee while reading a book, sliding on the ice on the way to work in Norway. The four stunts and their build-up routines, edited into 15 second videos, are spliced together with a 90 second soundtrack worthy of a Nike inspirational anthem. Out of home and print advertisements supplement the heroic idiots with further examples of playful idiocy.

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Stop the Spread of Racism

The Chinese Canadian National Council for Social Justice is running “Stop the Spread”, a campaign addressing coronavirus-related xenophobia. At the heart of the campaign are bottles of hand sanitiser labelled “Stop the Spread – of racism”. On March 3, the bottles were given out in crowded spaces in Toronto by volunteers dressed in biohazard suits, with a warning: “Ignorance has reached epidemic proportions”. The bottles drive people to the campaign website, StopTheSpread.ca. Word spread quickly around the city, province, and country, as news outlets covered the story throughout the day, and many Torontonians shared the initiative on social media.

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Burger King Moldy Whopper

Burger King has stepped out with a risky advertising campaign featuring a whopper burger decomposing over a month with the help of range of colourful moulds. An online video shows a Burger King Whopper deteriorating over 34 days, hosting a mix of fungi. Four print and outdoor advertisements show the moldy burger at 28 days, 32 days, 33 days and 35 days, with the super text, “The Beauty of No Artificial Preservatives”. The Moldy Whopper campaign is designed to raise awareness of the Burger King’s removal of artificial preservative from the Whopper in most European countries and in select markets in the USA. Naturally, public responses vary from the inevitable feelings of disgust through to intrigue and and affirmation for the new chemical-free status of the Whopper. The Moldy Whopper campaign was the culmination of proposals and work from David, Miami, Ingo Stockholm, Publicis Spain and Publicis Romania, with production support from Colony in Stockholm.

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